Western Sports Foundation supports Western athletes in securing a stronger, healthier future
As a 501(c)3 non profit, Western Sports Foundation (WSF) is committed to providing an essential support system for Western sports athletes with health, wellness, and career resources. Our mission is to keep athletes safe, strong, and prepared for life during and after their competitive careers.
WSF’s services are available to all levels and disciplines of Western athletes at little to no cost thanks to the generosity of our donors and partners.
Unlike mainstream pro athletes, professional cowboys and cowgirls don’t have a team of trainers, dietitians, sports psychologists, and crisis managers on speed dial. Without that built-in system, Western athletes have limited access to support, and they’re left responsible for all their own expenses, even while recovering from an injury.
WSF fills that gap by providing free or low cost resources to help athletes navigate every aspect of life. WSF services include all the tools athletes need to succeed in the arena as well as in other professional endeavors and life after the ride.
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Recovering from an injury can be overwhelming. WSF provides financial assistance to support living and medical expenses while athletes heal—bringing peace of mind so they can focus on getting back in the arena.
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Our experienced providers offer one-on-one coaching in areas including financial literacy, social media and interview prep to help athletes succeed in the digital age.
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WSF is committed to supporting athletes' mental health through every stage of their career and beyond.
Our providers offer confidential counseling services, support with mental roadblocks, brain health evaluations, and support after an injury.
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WSF believes that every rodeo athlete deserves to feel their best, both in and out of the arena.
That's why we partner with leading physical therapists, injury prevention specialists, and registered dietitians who share our passion for helping athletes achieve optimal physical wellness and maintain their health long after their days of competing are over.
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The road may go on forever, but a rodeo career doesn't.
That's why we offer scholarships, work with top career coaches, and facilitate connections with Western-focused job platforms like Of the West. These resources allow athletes to carry the values they’ve developed in their into the next chapter of life.
WSF’s services are available to current and retired athletes who hold cards with professional organizations including:
Join us in providing an essential support system for cowboys and cowgirls
In the News
FAQs
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Western Sports Foundation (WSF) is a nonprofit organization that supports rodeo and western sports athletes with health, wellness, and career resources. Our mission is to keep athletes safe, strong, and prepared for life during and after their competitive careers.
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WSF helps rodeo athletes and western sports competitors at every level, from youth and amateur athletes to professional rodeo champions.
We provide resources that focus on physical health, mental wellness, financial education, and long-term career planning.
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Western Sports Foundation offers a wide range of services for athletes, including:
Sports medicine and injury recovery
Mental health and counseling support
Financial literacy and money management tools
Career development and transition resources
Personal wellness and life skills training
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Unlike athletes in traditional professional sports, rodeo athletes are independent contractors. They do not receive guaranteed salaries, health insurance, or retirement benefits. Western Sports Foundation fills that gap by providing vital resources that help athletes stay healthy, manage finances, and prepare for life beyond the rodeo arena. -
You can support WSF by making a donation, becoming a monthly donor, sponsoring programs, or sharing our mission with others. Every contribution helps rodeo athletes access resources that improve their health, safety, and future opportunities.
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Yes. Western Sports Foundation is a registered 501(c)(3) nonprofit. All donations are tax-deductible to the fullest extent allowed by law.
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Athletes can connect with WSF directly through our website or by attending a WSF clinic. At these events, athletes gain access to sports medicine, mental health professionals, financial education workshops, and career planning resources.
Our Partners
