Western Sports Foundation is proud to announce a partnership with Tecovas for Giving Tuesday. On Tuesday, December 4, Tecovas has committed to give WSF a portion of proceeds from all boots sold as they honor their commitment to the West.

Since its inception in 1998, WSF has adapted to address the evolving needs of Western sports athletes. Here, we examine WSF’s journey over the past 26 years, highlighting the pivotal moments that shaped our mission and future.

We sat down with Leon Vick, WSF Treasurer, to hear about his experience as part of the WSF board. Click to read a Q&A with Leon!

November brings with it a season of giving. In that spirit, we took the opportunity to speak with a few friends of WSF about why they support our mission—and why you should, too.

WSF is proud to support female athletes both in and out of the arena as they break through glass ceilings and fight for more representation in Western sports.

This month, we’ve highlighted women who are making an impact in the Western industry. To close out October, we’d like to take a moment to introduce the women behind Western Sports Foundation

Judy Wagner is more than a familiar face in the world of Western sports—she’s a pioneer, leader, and a true embodiment of the Western way of life. Her passion for the Western lifestyle and dedication to helping athletes thrive both in and out of the arena continue to make an indelible mark on the industry.

Courtenay DeHoff has worn many hats throughout her career, but her favorite one will always be the cowboy hat. Read about her journey from young rodeo athlete to visionary behind the Fancy Lady Cowgirl movement.

At just 21 years old, Josie Conner is headed to her third National Finals Breakaway Roping in Las Vegas, after finishing the 2024 season ranked second in the world.

Alex Cardozo knows firsthand how to navigate the realities of a bull riding career, but he has found his saving grace in Western Sports Foundation.

Western Sports Foundation (WSF) celebrated another year of success at the Bootlegger Ball, presented by the Austin Gamblers and Tecovas.

Many people know Lucas Divino for his skill as a pro bull rider. But the road to success was far from easy and his journey is nothing short of inspiring.

Marcelo Procopio Pereira's journey to the PBR stage began in Sao Paulo, Brazil. From those humble beginnings, Marcelo’s career is a testament to the power of dreams and determination.

WSF Board Member Jess McConnell honors his wife Fon's legacy with the Fon McConnell Be Cowboy Scholarship.

Outlaw Partners is the cornerstone of Big Sky PBR, one of the most beloved PBR events all year. The ten-time PBR Event of the Year continues to welcome fans from across the U.S. to experience the beauty of Montana and the exhilaration of bull riding, rodeo, and much more.

Linsay Rosser-Sumpter is on a cowgirl on a mission to break glass ceiling for women in rodeo and ensure talented cowgirls receive the opportunities they deserve.

Sage Kimzey always wanted to be a cowboy. With seven PRCA World Championships and numerous PBR titles to his name, he’s certainly achieved that goal—and he’s done a lot of good in the lives of others along the way.

In the Western industry, most people recognize Justin McKee as a seasoned rodeo announcer and beloved Cowboy Channel personality. But for those who have interacted with him personally, McKee is known as a source of light who consistently supports those around him by sharing his passion for Western sports and, above all, his faith.