BEYOND THE ARENA
MENTORSHIP
No one understands the journey like someone who's lived it. Connect with mentors who have walked a similar path and are ready to share their experiences, offer encouragement, and help you navigate the opportunities and challenges along the way.
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One-on-One Connections
Be matched with someone who understands the unique lifestyle and challenges of western sports.
Real Conversations
Ask questions, share ideas, and gain perspective from someone who's been in your boots.
Career & Life Guidance Whether you're navigating competition, preparing for a new opportunity, or simply looking for advice, mentors can help you think through what's next.
A Trusted Connection Sometimes the most valuable resource is having someone in your corner who's willing to listen, encourage, and share what they've learned along the way.
Building Confident athletes, capable professionals, and stronger futures
Success isn't only built in the arena. Through mentorship, financial education, personal branding, media training, career preparation, and professional development, WSF helps athletes build the skills and confidence that carry them through every stage of life.
Your future deserves the same commitment as your ride. Whether you're looking to sharpen your professional skills, prepare for new opportunities, or simply learn from those who've walked the path before you, WSF is here to help. Explore the resources below and take the next step toward the future you're building.
Financial Literacy
Build confidence with your finances through practical education designed for the unique realities of life as a rodeo athlete. From budgeting and taxes to planning for the future, these resources help you make informed decisions on and off the road.
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Budgeting
Retirement
Investing
Entrepreneur Best Practices
Taxes
BRAND & MEDIA
Your personal brand is one of the most valuable assets you have. Whether you're building relationships with sponsors, growing your audience, or sharing your story, WSF provides the tools and guidance to help you represent yourself with confidence and create opportunities that extend beyond the arena.
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Personal Brand Development Discover what makes your story unique and learn how to build an authentic brand that reflects your values and goals.
Media Training
Gain confidence speaking with reporters, participating in interviews, appearing on podcasts, or representing yourself at public events.
Social Media Strategy
Learn how to create engaging content, grow your online presence, and use social media as a tool to strengthen your personal brand.
Sponsor Relationships – Understand how to approach potential partners, build lasting relationships, and create value for the brands that support your journey.
Media Kits & Athlete Resources
Receive guidance on creating professional media kits, sponsor materials, and other resources that help you present yourself with confidence.
CAREER PREPARATION
Your career is more than the years you spend competing. Whether you're preparing for your next opportunity, exploring a new path, or planning for life after competition, WSF provides practical guidance and resources to help you move forward with confidence.
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Resume Development – Receive guidance on creating or refining a professional resume that highlights your unique experiences and transferable skills.
Career Coaching – Explore potential career paths, identify your strengths, and receive personalized feedback as you prepare for your next chapter.
Professional Development – Access tools, resources, and educational opportunities designed to help you grow both personally and professionally.
Scholarship Opportunities – When available, WSF may offer scholarships to help offset the cost of certifications, continuing education, or professional development programs that support your career goals.
“Once I retired, WESTERN SPORTS FOUNDATION offered me a scholarship to complete my degree, fueling my passions and dreams to last a lifetime. I am so grateful for such an awesome group of people who work so hard to help athletes that aren’t the best at taking care of ourselves.”
— Reese Cates, Retired Professional Bull Rider-
Jessie Jarvis
FOUNDER & CEO, OF THE WEST
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Katie Hollingsworth, PCC, CPC, ELI-MP
OWNER, KRAVE COACHING + CONSULTING