Your Future in Rodeo Starts Here.

Join us in Las Vegas for two action-packed days designed for rising rodeo athletes and industry professionals. From sponsorships and social media branding to financial literacy and mental performance, this is where ambition meets preparation and the future of rodeo begins.

• Expert Insights → Learn from leaders in sponsorship, finance, health, and performance psychology — all tailored to rodeo athletes.

• Networking That Matters → Build relationships with college coaches, PRCA representatives, and fellow athletes.

• Future-Focused Skills → Get insider tips for thriving in college rodeo and stepping into the professional arena.

Who Should Attend

• Youth rodeo athletes (junior high, high school, and college-aged)

• Parents and coaches

• Anyone ready to take their rodeo journey to the next level

Conference Schedule

• Tuesday, December 9

  • 9:45 – 10:00 AM | Welcome

  • 10:15 – 11:00 AM | Sponsorship

  • 11:15 – 12:00 PM | Social Media & Personal Branding

  • 12:00 – 12:30 PM | Lunch Break

  • 12:45 – 1:15 PM | Financial Literacy: Investment & Retirement

  • 1:30 – 2:00 PM | Athlete Health & Injury Prevention

  • 2:15 – 3:00 PM | Mental Toughness & Performance Psychology

• Wednesday, December 10

  • 9:15 – 9:45 AM | Keynote Speaker

  • 10:00 – 10:45 AM | How to College Rodeo

  • 10:45 – 11:30 AM | College Athlete Panel

  • 11:30 – 1:00 PM | Social Time with College Rodeo Coaches

  • 1:00 – 1:30 PM | Lunch Break

  • 1:45 – 2:45 PM | PRCA: How to Pro Rodeo

NOTE: A parent or guardian must complete the registration form linked below to reserve a spot at Rodeo's Next Up Conference.