Education & Career
Plan for life after rodeo.
The road may go on forever, but rodeoing doesn’t. Planning for the next chapter doesn’t mean you stop chasing your dreams. Your future self will thank you for the time you put to think through what comes next.
Scholarships
Funds available for students seeking to enroll in a university, community college, technical school, or certification program. Requirements for eligibility include:
Minimum 3.0 GPA
High School seniors who are currently participating in rodeo or plan to continue competing in collegiate or pro/amateur rodeo
Current and retired Pro athletes pursuing further education
WSF is proud to present the Fon McConnell Be Cowboy Scholarship, a $100,000 endowment created in memory of Fon McConnell.
Applications for Fall 2025 scholarships are now closed. Spring 2026 applications will open in late 2025. Click below to learn more about the scholarship and meet previous recipients.
Career Coaching
In partnership with Western Sports Foundation, Of The West provides athletes with the tools they need to build strong personal and professional networks, and also prepare them for what opportunities lie ahead for them after they exit the arena.
Career coaching resources are available at a discounted rate through WSF providers.
“Once I retired, WESTERN SPORTS FOUNDATION offered me a scholarship to complete my degree, fueling my passions and dreams to last a lifetime. I am so grateful for such an awesome group of people who work so hard to help athletes that aren’t the best at taking care of ourselves.”
— Reese Cates, Retired Professional Bull Rider-
Jessie Jarvis
FOUNDER & CEO, OF THE WEST
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Katie Hollingsworth, PCC, CPC, ELI-MP
OWNER, KRAVE COACHING + CONSULTING