The Fon McConnell Be Cowboy Scholarship, an endowment created in memory of Fon McConnell. Fon believed deeply in the strength of the Western sports community: its grit, its heart, and its responsibility to look out for one another.
In that spirit, Western Sports Foundation is proud to expand the Be Cowboy Scholarship to now include a complementary Team Resilience Grant, beginning in Spring 2026. Together, these programs honor Fon’s legacy by supporting athletes who lead with character and by strengthening the wellbeing of the teams who support them.
Spring 2026 applications are now closed. Scroll to learn more about the scholarship and meet previous recipients!
Spring 2026 Recipients
About the scholarship
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Each academic year, WSF will award two individual scholarships in the fall and two in the spring.
Separate applications are required for each cycle.These scholarships are designed for college-aged Western sports athletes who demonstrate:
Academic strength and integrity
Mental toughness and personal resilience
Leadership in athlete wellbeing
A commitment to mental health advocacy within their team or community
Alignment with WSF’s mission to empower athletes “in the arena and in life”
Applicants will complete an essay reflecting these themes, helping identify students who can be a strong, positive voice for mental health throughout the school year.
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In conjunction with each scholarship cycle, WSF will also award a Team Resilience Grant to the rodeo program (or equivalent academic unit) of each selected recipient.
These grants support team-level mental health and brain-health initiatives, which may include:
Mental performance or mindset training
Resilience and wellbeing workshops
Concussion baseline testing and brain-health education
Access to counseling or mental health resources
Guest speakers or sessions delivered through WSF partnerships
This expansion ensures that Fon’s legacy lifts not only individual athletes, but the full teams and communities around them, strengthening Western sports from the inside out.
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Applicant must be a current or recently retired Western sports athlete
Applicant shall have no relationship with any member of the Scholarship Selection Committee
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All required materials must be submitted via email to both ECersosimo@wsf.org and mharvey@wsf.org
Completed Application Form (including Essay)
Official transcript of grades from high school or college/trade school
Copy of active Pro Card (eg: NHSRA, NIRA, PBR, PRCA, etc.) OR letter from current coach
Successful Applicant(s) will be asked to send a short paragraph and/or video describing effect of scholarship
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Current High School Students are not eligible to apply for the Spring Scholarship.
High School Graduate/Continuing Educational Pursuit
Plans include attending Community College, University, Trade School
NOT participating in pro/amateur rodeos
Eligible: Two Semesters
High School Graduate/Continuing Educational Pursuit
Plans include attending Community College, University, Trade School
Currently participating in pro/amateur rodeos
Eligible: Two Semesters
High School Graduate/College Student
Currently enrolled in Community College or University
Member of College/University Rodeo Team
Eligible: Four Semesters
Retired Rodeo Athlete
Must provide copy of last Pro Card
Eligible: Two Semesters
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Completed WSF Scholarship Application
GPA Minimum: 3.0
Essay: 2–3 Paragraphs (250–500 words)
Letter of Recommendation: Two
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Scholarship Award(s) will be sent directly to the Recipient's school of enrollment in the Recipient's name and include Recipient's Student Identification Number (to ensure proper posting by School)
Scholarship Funds are to be used for Tuition, On-Campus Housing (Room + Board, including Meal Plans), and Books
Scholarship Funds are to be used for current semester only (not for previous or future semesters)
If Scholarship Recipient has personally paid Tuition, On-Campus Housing (Room + Board, including Meal Plans) and/or Books within 60 days of Application Approval, funds may be payable/reimbursed to the Recipient from the awarded scholarship funds (with proper documentation and receipts)