In conjunction with discovery, development and implementation of their own personal brand, Heather Taylor teaches athletes how to better align themselves for (and nurture) lasting business opportunities and relationships. Her proprietary curriculum helps athletes understand and confidently communicate their unique value when pursuing, negotiating, and closing business deals, promoting professional development, income diversification and long term financial security for athletes. Heather jokingly says that she is about as 'ranchy' as a bag of Doritos. She was not born into the Western lifestyle, but it never stopped her from dreaming of being a REAL cowgirl. She has never felt more like a cowgirl than she does now, working with our team and our community in Our Mission to preserve the legacy of, and provide a prosperous future for, Western Lifestyle and Western Sports.