WSF at The National Finals Rodeo
The Wrangler National Finals Rodeo (NFR) in Las Vegas is more than just an event—it’s a powerful reminder of the heart and resilience of our Western community. This year, our team had the privilege of connecting with athletes, fans, partners, and industry leaders at our booth. Together, we witnessed the extraordinary generosity and camaraderie that define this sport.
WSF Directors Mai-Brit Harvey and Elaine Cersosimo worked daily alongside YETI staff in the YETI booth at Cowboy Christmas. There, Elaine and Mai-Brit had the opportunity to speak with retired athletes who continue to give back, young competitors eager to chase their dreams, and fans who deeply believe in WSF’s mission.
“It’s humbling to see firsthand how your support transforms lives,” Mai-Brit reflects. “Our mission is all-encompassing—providing resources for recovery, guidance for the future, and hope for those in need.”
During the 10-day event, WSF partnered with YETI and Pendleton Whisky to host five Happy Hour activations featuring YETI athletes Richmond Champion, Shad Mayfield, Luke Branquinho, Jordan Hollabaugh, Tyler Pearson, Hailey Kinsel, Stetson Wright, Rusty Wright, and Derrick Begay. Each Happy Hour also included an opportunity to receive a WSF-branded YETI drink ware piece along with a Pendleton beverage in exchange for a small donation to WSF.
On behalf of the entire WSF team and all the athletes we serve, we’re so thankful for all those who showed support for WSF during the 2024 NFR. Scroll to get a glimpse of all the action from Las Vegas!
