As a lifelong cowgirl, Kaycie found her passion in promoting the Western industry through both print and digital media. Her skillset includes all facets of marketing, from social media and content creation to public relations and branding.

Since graduating from West Texas A&M University, she has developed her skills as part of teams at the American Quarter Horse Association, the National Reining Horse Association, the Mustang Heritage Foundation, and EG Media, as well as several private clients.

Now, Kaycie serves as a marketing consultant for Western Sports Foundation and social media specialist for Durango Boots. She remains passionate about helping cowboys and cowgirls develop their own personal brand and attract sponsors through their digital presence. In pursuit of that passion, Kaycie currently offers services including social media consultations, personal branding guidance, photography, and videography to Western athletes as a WSF consultant.