Colby Yates is no stranger to competing on big stages. Throughout his 10-year professional career, he made five appearances at the PBR World Finals, qualified for the National Finals Rodeo and was crowned the 2011 Iron Cowboy Champion.  As both an ambassador and mentor, he has dedicated much of his life to helping develop Western athletes, both on and off the dirt.  His current role is as the Coach of the PBR's Arizona Ridge Riders, and as an on-air host and analyst for The American Rodeo and Teton Ridge+.