Courtenay DeHoff has worn many hats throughout her career, but her favorite one will always be the cowboy hat. Read about her journey from young rodeo athlete to visionary behind the Fancy Lady Cowgirl movement.

At just 21 years old, Josie Conner is headed to her third National Finals Breakaway Roping in Las Vegas, after finishing the 2024 season ranked second in the world.

Alex Cardozo knows firsthand how to navigate the realities of a bull riding career, but he has found his saving grace in Western Sports Foundation.

Western Sports Foundation (WSF) celebrated another year of success at the Bootlegger Ball, presented by the Austin Gamblers and Tecovas.

Many people know Lucas Divino for his skill as a pro bull rider. But the road to success was far from easy and his journey is nothing short of inspiring.

Marcelo Procopio Pereira's journey to the PBR stage began in Sao Paulo, Brazil. From those humble beginnings, Marcelo’s career is a testament to the power of dreams and determination.

WSF Board Member Jess McConnell honors his wife Fon's legacy with the Fon McConnell Be Cowboy Scholarship.

Outlaw Partners is the cornerstone of Big Sky PBR, one of the most beloved PBR events all year. The ten-time PBR Event of the Year continues to welcome fans from across the U.S. to experience the beauty of Montana and the exhilaration of bull riding, rodeo, and much more.

Linsay Rosser-Sumpter is on a cowgirl on a mission to break glass ceiling for women in rodeo and ensure talented cowgirls receive the opportunities they deserve.

Sage Kimzey always wanted to be a cowboy. With seven PRCA World Championships and numerous PBR titles to his name, he’s certainly achieved that goal—and he’s done a lot of good in the lives of others along the way.

In the Western industry, most people recognize Justin McKee as a seasoned rodeo announcer and beloved Cowboy Channel personality. But for those who have interacted with him personally, McKee is known as a source of light who consistently supports those around him by sharing his passion for Western sports and, above all, his faith.

From her time at Texas A&M University to her current position on the WSF Athlete Advisory Committee, Madalyn Richards has relied on WSF to provide resources and guide her path in the Western sports industry.

Western Sports Foundation will host its first ever “Dancin’ With the Rodeo Stars” fundraising evening at the Tannahill Music Hall in the Fort Worth Stockyards at 7 p.m. CT on Thursday, March 7.